The roar of the crowd. The electric atmosphere. That unforgettable sense of belonging to something greater. Ever wondered what makes people act differently in crowds? At events, crowds take on a life force all their own, transforming behaviors in fascinating ways. Understanding these psychological shifts is key to excelling in event management. At the Asian […]

Networking is the cornerstone of success in the event industry. It’s about building relationships, exchanging knowledge, and discovering new opportunities. For students at the Asian Institute of Event Management, networking is a crucial skill that can open doors to exciting careers. Here are some practical tips to help you build a strong network. 1. Attend […]

Event disasters can strike without warning. Power failures, speaker no-shows, and even natural disasters can torpedo the most meticulous plans. These aren’t hypotheticals, but very real challenges event planners navigate. Recognizing this reality, leading event management institutes like Asian Institute of Event Management (AIEM) have integrated crisis preparation into curriculums, equipping students to adeptly handle […]

Storytelling is criminally overlooked in event design. And yet it’s so important in crafting memorable experiences. Without a compelling narrative, even well-planned events can feel disjointed and forgettable. Acing storytelling techniques transforms mundane gatherings into impactful experiences that genuinely engage attendees. How? Creating a Cohesive Narrative Every event requires a central story. This core narrative […]

Accessibility in events is non-negotiable. Every day, countless people miss out due to overlooked obstacles that could easily be addressed. As an event organizer, you have the power to change this exclusion. Building truly inclusive events goes beyond compliance. It ensures every single attendee can fully participate. Let’s look at how to make your events […]